Privacy & Cookie Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.upshiftstore.co.uk (the “Site”). Your information and privacy are very important to us, and as such any information that we collect about you is used in accordance with the Data Protection Act (1998) and General Data Protection Regulations (2018).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Upshift Store utilises the benefits of a Shopify hosted store, offering premium security and performance. Because Shopify host our storefront, they use cookies to enhance the website experience. To read more, click the link or read the Cookie Policy section:
https://www.shopify.co.uk/legal/cookies
Cookie Policy
This document is meant to explain the types of cookies and other tracking technologies that Shopify may place on your device, either when you are visiting our web properties, or if you are visiting the storefront of a merchant who uses our platform to power their site.
What are cookies?
A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Shopify website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
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User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
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Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
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Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
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User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
Shopify is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
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First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
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Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.
Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
Merchant storefronts
When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores:
Cookies Necessary for the Functioning of the Store:
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _orig_referrer | Used in connection with shopping cart. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| Cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| Secret | Used in connection with checkout. |
| Secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Track landing pages. |
| _orig_referrer | Track landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_uniq | Shopify analytics. |
| _shopify_visit | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
| tracked_start_checkout | Shopify analytics relating to checkout. |
Shopify’s websites
When visitors load Shopify’s websites, we generally place the following Shopify cookies:
Cookies Necessary for the Functioning of the Sites
| Name | Function |
|---|---|
| _Brochure_session | Used in connection with browsing through site. |
Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_uniq | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
| ab_test_3190590030 | Shopify analytics. |
| cart_sig | Shopify analytics. |
| ki_r | Shopify analytics. |
| ki_r | Shopify analytics. |
| ki_t | Shopify analytics. |
| ki_t | Shopify analytics. |
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Alexa Metrics | We use Alexa Metrics to help measure how users interact with our websites. | https://www.alexa.com/help/privacy |
| Bugsnag | We use Bugsnag to help us troubleshoot and fix issues with our websites. | https://docs.bugsnag.com/legal/privacy-policy/ |
| Chartbeat | We use Chartbeat to help measure how users interact with our websites. | https://chartbeat.com/privacy/ |
| Crazy Egg | We use Crazy Egg to help measure how users interact with our websites. | https://www.crazyegg.com/privacy |
| Fullstory | We use Fullstory to help measure how users interact with our websites. | https://www.fullstory.com/legal/privacy/ |
| Google Analytics | We use Google Analytics to help measure how users interact with our websites. | https://policies.google.com/privacy |
| Hotjar | We use Hotjar to help measure how users interact with our websites. | https://www.hotjar.com/legal/policies/privacy |
| KissInsights | We use KissInsights to help measure how users interact with our websites. | https://signin.kissmetrics.com/privacy/ |
| LinkedIn Analytics | We use LinkedIn Analytics to help measure how users interact with our websites. | https://www.linkedin.com/legal/privacy-policy |
| New Relic | We use New Relic to help measure how users interact with our websites. | https://newrelic.com/termsandconditions/privacy |
| Optimizely | We use Optimizely to help us test improvements or changes to our websites. | https://www.optimizely.com/privacy/ |
Advertising:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Bing Ads | We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. | https://privacy.microsoft.com/en-ca/privacystatement |
| Drift | We use Drift to help us with conversational marketing to customers while they visit our websites. | https://www.drift.com/privacy-policy/ |
| Facebook Custom Audiences | We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. | https://www.facebook.com/policy.php |
| Google Doubleclick | We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. | https://policies.google.com/privacy |
| Hubspot | We use Hubspot to manage our relationships with our customers. | https://legal.hubspot.com/privacy-policy |
| Intercom | We use Intercom to manage our relationships with our customers. | https://www.intercom.com/terms-and-policies#privacy |
| Marketo | We use Marketo to manage our relationships with our customers. | https://documents.marketo.com/legal/privacy/ |
| Snapchat | We use Snapchat to deliver targeted advertisements to individuals who visit our websites. | https://www.snap.com/en-US/privacy/privacy-policy/ |
| SourceKnowledge | We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. | http://www.sourceknowledge.com/privacy |
Social Media & Content:
| Third Party | Description | Privacy Policy |
|---|---|---|
| Disqus | We use Disqus to provide commenting capabilities on posts on our websites. | https://help.disqus.com/terms-and-policies/disqus-privacy-policy |
| Facebook Connect | We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. | https://www.facebook.com/policy.php |
| Gravatar | We use Gravatar to allow visitors to our websites to create avatars. | https://en.gravatar.com/site/privacy |
| We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform. | https://policy.pinterest.com/en/privacy-policy | |
| We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. | https://twitter.com/en/privacy | |
| Wistia | We use Wistia to display video content. | https://wistia.com/privacy |
We also use the innovative Tawk.to live chat service, and they collect the following cookies:
| Cookie | Expiry | Purpose & Description |
|---|---|---|
| __cfduid | 1 year |
Request routing Cloudfare CDN routing |
| tawkUUID | 6 months |
Tracking Visitor tracking |
| __tawkuuid | 6 months |
Tracking Visitor tracking |
| ss | Session |
Session management Visitor session management |
| TawkConnectionTime | Session |
Connection management Manages visitor connection |
| Tawk_xxxxxxx | 6 months |
Preference Visitor preference |
How long will cookies remain on my computer or mobile device?
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org
Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers), email address, and phone number. All payments throught the PayPal gateway are subject to PayPal's privacy policy (click here). We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.